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Senior Digital Marketing agent:Job description:Job location: Bristol The function We are seeking to appoint a proactive, analytical, and practiced Senior Digital Marketing agent to lead the digital presence of the Business School, effectively managing and developing social media channels, webpages, paid for digital marketing campaigns, SEO and email communications. You'll be managing a blend of in-house and agency-run digital campaigns, ensuring we exceed our objectives to drive student recruitment and enhance the research reputation of the school. The candidate will also be responsible for identifying opportunities for growth and further development in support of objectives. What will you be doing? The function will include managing and developing the launched digital presence, spanning website and SEO strategy, social media, search, display and email communications. You'll be managing a blend of in-house and agency-run digital campaigns, ensuring we exceed our objectives to drive student recruitment and enhance the research reputation of the school. You should apply if » You have significant practice across all aspects of digital marketing including developing and managing high performing webpages in line with UX and SEO best practice. » You have a talent and enthusiasm for knowing how and when to present digital content. Working closely with our Digital Content Creators and Marketing adjuncts, you will need to effectively plan, execute, and evaluate organic and paid multichannel advertising campaigns. » You have a demonstrable affinity with data and are practiced in tracking and analysing campaigns in depth using Google Analytics, LinkedIn Campaign Manager, Facebook/Instagram Insights and agency's dashboard. » You have the expertise and motivation to work quickly to respond to reactive opportunities as well as having strong organisational and project management expertise. You will be working across teams on projects and will have a network of stakeholders to manage, requiring strong interpersonal expertise and tact. In return, you will enjoy a supportive and compensateing working environment with many benefits. These include policies to help you achieve a healthy work-life balance, such as reasonable working hours, flexible working and a generous holiday provision. Additional information Contract type: Fixed term until 24/01/25 School/Unit: Strategic Communications & Marketing This advert will closeat23:59 GMTon 7th May 2024 For informal queries Contact Us by: Natalie Chan, Line Manager (Marketing Manager for Business School - Maternity cover)natalie.chan@bristol.ac.ukor Elliot Lyons, Marketing Managerelliot.lyons@bristol.ac.uk Interviews are anticipated to take place on the 23rd May 2024 Our strategy and mission We recently launched ourstrategyto 2030 tying together our mission, vision and values. The University of Bristol aims to be a place where everyone feels able to be themselves and do their best in aninclusive working environment where all colleagues can thrive and reach their full potential.We wantto attract, develop, and retain individualswith different practices, backgrounds and perspectives - particularly people of colour, LGBT+ and disabled people - because diversity of people and ideas remains integral to our excellence as a global civic institution. Skills:
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